Nearly 76% of customers report entering a new business because of its signage. This is an essential fact to remember when creating signage for your business. The signage you craft will be a powerful tool in getting potential customers to do business with you.
So, what common mistakes do businesses make when creating their signage, and how can you avoid them?
Signage Mistakes to Avoid
Spelling and Grammar
Your customers will notice if you make spelling or grammatical errors on your business signage. Your mistake tells customers that attention to detail is not overly important to you. Additionally, if you invert a number on your phone number or spell your website wrong, that can cost you leads and potential customers. Avoid this mistake by hiring a professional editor to ensure you get everything right before your work goes to the printers.
Signage Design
Sometimes, when businesses are trying to save money on advertising, they will cut corners when it comes to signage design, resulting in a boring sign that doesn’t grab potential customers’ attention. Bland signage often does not contain a clear call to action or branding. Include eye-catching images and vivid colors in your signage to create a clean, attractive design.
Structure and Layout
Another critical factor in designing effective signage is structure and layout. Ensure your sign layout is legible and eye-catching without being overwhelming. If the wrong element dominates your signage, your audience will miss the message you are trying to convey. Make time to plan out font choice, colors, layout, and material before going to print.
Color Choices
Choosing colors that don’t complement each other for your font, background image, and material can make your business signage unreadable. Your message will be lost on potential customers. Ensure that the colors of your text and background provide enough contrast; otherwise, they’ll merge, making it difficult for viewers to discern. It’s wise to experiment with various color combinations to discover the most effective design before finalizing your business signage.
Quality and Value
Prioritize high-quality materials when producing any signage. Otherwise, you risk investing in a fragile, short-lived product that doesn’t justify its cost. While saving money is important for businesses, it’s worth splurging on materials that showcase your commitment to excellence, especially since signage represents your brand in the public eye. The choice of material and print quality subtly communicates the caliber of your business, influencing people’s perceptions and potentially their decision to engage with you. Investing in this small detail can significantly impact customer sentiment and business outcomes.
Signs In One Day: Your Partner in Effective Marketing
Ready to take your marketing strategy to the next level? Contact us today and let us help you design custom banners that speak volumes about your brand. Invest in the power of signage today and watch your business soar to new heights.